With the OnePlus 3, which will be launching on June 15th, the company is killing the invite system once and for all. Fans with a OnePlus VR headset will get a head start, but then it’s fair game from 7:30 AM on the OnePlus website.
OnePlus has always argued that the invite system was necessary to control demand for its phones. Co-founder Carl Pei says it stopped the company from building too many handsets, which could have sat unsold in a warehouse somewhere. Unlike Amazon, which can easily take the loss on some unwanted Fire phones, OnePlus had to be careful with its supply chain. “The invite system allowed us to scale our operations and manage our risks to help us grow more sustainably,” he explains in a forum post.